Freedom Chair with Headrest

The New York Times calls it “the gold standard in office seating.”.

World leaders and visionaries from Apple’s Tim Cook to President Obama, have trusted this chair while shaping history. It’s also a fixture in Hollywood power offices, seen in Succession and How to Get Away with Murder.

It’s a chair built for clarity and control... which makes it painfully clear when yours does the opposite.

By mid-afternoon, your back is tight, your focus is fading, and the fog sets in. You keep grinding, but the truth is your chair is quietly working against you.

Most “ergonomic” chairs are full of knobs and levers that look technical but keep you static. You either ignore them or waste time adjusting…

Over months, that stillness grinds down posture, drains focus, and eats into productivity.

Freedom was designed to fix that. Created by Niels Diffrient, the father of ergonomics, it ditches the levers and springs for something smarter: your body weight and physics.

The chair adjusts as you move, giving you natural support that feels custom-made every time.

Sit down and you notice it. Cushions sculpted to match your body ease pressure without collapsing.

Recline, and the headrest glides to cradle your neck, smooth and quiet. No jolts, no fiddling, just support that disappears into the background while you work.

If your desk is your cockpit, this is the seat that belongs in it. Built for founders, executives, and high-performers who spend hours at the controls, it’s not furniture, it’s a performance essential.

You’ve tried the so-called ergonomic chair with 12 knobs you never use. Or the budget one that sags after a year.

Freedom is different. It adapts automatically and is backed by a 15-year warranty. Most chairs don’t last that long in the corner of a showroom, let alone under daily pressure.

And the science…

• Dynamic seating cuts pain recovery time: Postural shift designs can reduce neck and back pain recovery from ~3 months to 1 month.
  
• Headrest support eases strain: Reduces neck muscle fatigue and tension while reclining.
  
• Movement boosts productivity: Allowing posture changes improves computer-task performance by ~6–7%.
  
• Adaptive ergonomics reduce fatigue: Reviews show chairs that adjust to the user lower strain and improve comfort over long hours.
  

A poor chair doesn’t just cost comfort. It drains focus, feeds fatigue, and sends money to physios and chiropractors. That’s thousands lost over the years.

If your time is worth $200 an hour, losing just 30 minutes of focus a day costs you $25,000 a year.

Add the $2,000+ most people spend on physio and chiropractor visits, and the math is clear: Freedom pays for itself in months, then keeps compounding for the next 15 years.

Spread across its warranty, the daily cost is less than your coffee, but the return shows up in sharper focus, better posture, and consistent performance.

You’ve optimised your systems, your workflow, even your recovery. Don’t let your chair be the weak link.

Freedom isn’t just where you sit…It’s where your best work gets done, day after day, for the next 15 years…

The chair that pays you back every day you sit in it.

And if you’ve been waiting to upgrade, every day you don’t is another day your chair is costing you more than it’s giving back.