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Fresh. Healthy. Efficient
Cold plunges stimulate the sympathetic nervous system (fight or flight) in a controlled way, leading to heightened focus and faster mental processing for hours afterward.
Enhanced Alertness & Mental Clarity
Cold water immersion (CWI) reduces delayed onset muscle soreness (DOMS) and improves post-exercise recovery.
Muscle Recovery & Soreness
Cold exposure downregulates immune activation, potentially protecting against chronic inflammation.
Immune System Modulation
Cold exposure causes a massive, sustained rise in dopamine, a neurotransmitter tied to motivation, drive, and focus.
Increased Dopamine
The Ice Barrel Edge
We make recovery
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invigorating
empowering
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